Less energy. More power.
It’s the holy grail of all engineering.
But this little notion — that we can devise supremely efficient systems — has ramifications that go far beyond the mere physics of building things. It applies as well to how we as a society conduct our commerce. How we care for our environment. And even, in fact, how we live our very lives.
At AMD, this idea of using resources intelligently has been a touchstone of our product development strategies ever since our founding. From the beginning, we have always believed that the process is as important as the processor, that developing efficient ways to create products is the way to create efficient products.
The result has been a series of innovative solutions-in-silicon that have found their way into tools of distinction in industries as diverse as science, business, and entertainment. Tools that are used by the most visionary — and the most practical — leaders in their respective fields.
Today, our pioneering approach to design and engineering has led to a further strengthening of that “little notion”: the idea that we can derive more and greater benefit from fewer resources. Our low-energy-consumption microprocessors offer new levels of cost-effective power for the sophisticated systems that drive today’s engines of commerce. Which in turn means competitive advantage for the forward-thinking companies that use them.
As the stewards of our future on this planet, we owe it to those who come after us to utilize our resources carefully and deliberately. But we also owe it to ourselves to use them efficiently.
Putting both together is the way we advance.
