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The knee bone’s connected to the highly accessible computerized patient record.

The highly accessible computerized patient record is connected to the doctor. The doctor’s connected to radiology. Radiology is connected to Nursing. These clinicians are connected to Admitting. And Billing. And every other department throughout your integrated delivery system — including Physical Therapy at the Sports Clinic on the other side of town.

Welcome to Oacis Healthcare Systems. A truly integrated clinical information system that collects medical, financial, and demographic data from all departmental legacy and niche systems within your hospital or IDS. And then presents it in a customized, easy-to-use graphical format. The result? An information environment that allows your healthcare providers to dramatically improve medical decision-making and patient care — across the entire continuum of care.

Based on an open, multi-tiered architecture, the Oacis system comprises the Oacis Healthcare Network and Oacis Clinical Care applications. Together, they help you integrate data from all of your different sources, consolidate patient information in the data repository, and facilitate action through timely access to the information you need, when you need it. What you get is an entirely new level of efficiency in time and costs, higher quality patient visits, thorough documentation, and the built-in ability to expand the system along with your own growth.

Want to find out more? Give us a call at 800-43-OACIS. Or visit our website at www.oacis.com. Either way, we’ll connect you to the information you need.

Which is after all, what we do in the first place.
Oacis Healthcare Systems             
1997 Art Direction: Mark Sloneker (for T/S Communications/
San Francisco)
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The Wright Brothers weren’t the first to fly. They were just the first not to crash.

December 17, 1903. As Wilbur and others look on, Orville eases the Kitty Hawk Flyer down to the first soft landing in history.

Why did the Wright Brothers succeed? Because while others were busy jumping off cliffs, the Wrights were busy conducting experiments. They built a wind tunnel. Collected data. Tested hypotheses. And went down — gently — into the history books.

At Priam, we build high-performance disk drives the same way. Instead of pushing far-out technologies to the very edge, we take the most advanced technology and make sure it works. It’s a commitment that has made us the leading U.S. manufacturer of high-quality 8” voice-coil Winchesters — from 35 to 500MB. A commitment we’re now making to our new 86MB 5-1/4” drives as well.

It’s why we provide total, industry standard interface support, including ST412, SMD, ANSI, SCSI, IPI-3, and our own Priam interfaces. And it’s why we’ve just opened a new, automated production facility, one of the largest and most modern in the OEM world.

Whatever your disk drive needs, look to Priam. You can trust us not to crash.
Priam Technology             
1984 Art Direction: John Buckley (for DMM/San Francisco)
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How to design a nozzle without getting soaked.

Until now, high-quality, professional computer-aided design could be done only on expensive, large-scale mini or mainframe computers.

But now there’s AutoCAD. A full-function graphics program that turns your low-cost personal computer into a full-fledged CAD workstation. So that designing an Automatic 50-350 GPM-class fire nozzle has never been easier. Or more cost-effective.

90% of mainframe CAD at 5% of the price.
AutoCAD is designed especially to work on today’s most popular microcomputers to fully automate the drawing process. For just about any drawing job you can think of.

With its extensive, push-button editing facilities, AutoCAD lets you draw an object (or any part of one); rotate or scale it; drag it; zoom in and out on it; store it away in your own parts library and call it up whenever you need it; fill an area; use an unlimited number of layers; even automatically dimension distances and angles in any part of your drawing.

And, at only $2,000 for the complete AutoCAD program, you can have all this power in a fully configured, top-of-the-line desktop workstation for less than $15,000.

You’ll learn it in two days.
The beauty of AutoCAD is that you don’t have to know a thing about comptuers. Even if you’ve never touched a keyboard, you’ll pick it up in a matter of days, and feel comfortable inside a week.

Too good to be true? A simple, one-touch command structure always points you in the right direction. A HELP command is always available to keep you on track. And AutoCAD even lets you choose from among a wide variety of input devices to suit your particular needs: including pointing devices, mice, and easy-to-use electronic drawing tablets. (As well as printers, plotters, and microcomputers from a growing number of manufacturers.)

PC boards, skyscrapers, and everything in between.
No matter what type of drafting your work involves — from electromechanical circuit layout to structural schematics to architectural design — AutoCAD can give you a whole new perspective on the drawing process.

And on saving money. Because whether you’re a two-person shop or a two-billion dollar company, you’ll find that the AutoCAD system pays for itself in just a few short months.

Beyond that, your AutoCAD software will run on newer and more powerful comptuers when they become available — so you can be sure your investment in creating drawings and training staff will never go up in smoke.

Fire off a letter.
There are currently over 7,000 AutoCAD users worldwide. If you’d like more information, write or call your nearest AutoCAD dealer. He or she can provide you with all the details, including literature, specifications, and hands-on demonstrations.

AutoCAD. For designers, it’s why the personal computer was invented.
AutoDesk             
1984 Art Direction: John Buckley
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Yokohama, 1924. As precious silk is loaded aboard the President McKinley, speculators in New York pace nervously. There is a need for speed.

It was to be the difference between a fortune won and a fortune lost. And so when the President McKinley left Japan with our customer’s $10 million cargo that warm August evening, her captain summoned every bit of his nautical know-how to reach Seattle in an unheard-of nine days, fifty minutes.

In port, stevedores took just eight minutes per boxcar to load the waiting train. And then, with a cross-country right-of-way all to herself, the steaming locomotive arrived at the east coast weaving mills a remarkable 90 hours later. The fortune was won.

At APL, this long-standing commitment to satisfying our customers’ specialized needs has never been stronger. In the fast-changing world of fashion, for example, we understand that a competitive edge depends on merchandise being delivered not only on time, but also ready to sell. Which is why we continue to develop such innovative solutions as our wrinkle-free, Garment-On-Hanger service.

This commitment is just one of the many reasons that companies like Jordache depend on our super-fast fleet of ships and our pioneering intermodal stacktrain system to move their goods. In all, over the last six years we’ve been able to help our customers get their garments to market a full 40% faster, with the swiftest, most reliable service across the Pacific and North America.

Ask for our free booklet, Before your shipment has left, how can you be sure things will go right? It offers helpful tips on how to evaluate a carrier. In the U.S. and Canada, call us at 800-545-1818. We’ll speed a copy to you right away.
American President Lines             
1992 Art Direction: Paul Pruneau (for CKS Partners/San Francisco)
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Some card tricks work better when you screw them up.

Think of it as a pool cue for cardsharps.

You bring out your custom-made, compact cardcase — in two separate sections. Then proceed to screw the two parts together into a complete box of cards. And immediately remove a normal, examinable deck with which to perform your favorite card routines.

The Screwed Deck is from the imaginative mind of Paul Harris; a brilliant, one-of-a-kind concept that can now be performed by anyone, anywhere, because there’s no deck switch involved. It’s fully self-contained. And totally screwy! What better way to begin a series of card effects than with the ultimate attention-getting opener?

The Screwed Deck. A completely new twist on card magic.
Palmer Magic             
1993 Art Direction: Steven Goldstein
2006 Art Direction: Ivan Lee
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A brief history of football in San Francisco.

Or, Golden moments from the teams that knew how.

It’s a hundred years ago. The electric light bulb is the talk of Nob Hill society. So are those new-fangled push-button cameras.

And oh, yes, that wild new game, football. It’s really a mixture of rugby, soccer, and the modern version we know today.

The City’s first big game takes place between Cal and Stanford at Haight Street Park on March, 19, 1892. At the opening coin toss, the teams realize they forgot to bring a football. The game is delayed an hour as the owner of a sporting goods store rides his horse downtown to get one. Stanford wins the first “Big Game,” 14-10.

In January, 1926, the City is abuzz: Red Grange and his touring Chicago Bears come to Kezar Stadium for San Francisco’s first pro game. Buck Bailey’s All-Stars hold the Galloping Ghost to only 38 yards rushing and hang on for a 14-9 triumph. But the victory is tainted when speculation emerges that Grange’s players wouldn’t block for him because of a dispute over money.

The local colleges dominate the scene in the 1930s, but the forties bring renewed interest in a professional franchise. Enter the San Francisco Clippers. They draw a paid crowd of seven fans to one game against Los Angeles. Exit the Clippers.

Then in 1946, the 49ers are born as an entry in the new All-America Football Conference. In all four years of the league’s existence, the team finishes ahead of every other squad. Except Cleveland.

The 1950s sees the team enter the NFL and become famous for “The Million Dollar Backfield”: Y.A. Tittle, Joe “The Jet” Perry, Hugh “The King” McElhenny, and John Henry Johnson. (In 1960, it was “The Alphabet Backfield”: Y.A. Tittle, J.D. Smith, C.R. Roberts, and “Alley-Ooper” R.C. Owens.)

The team takes the league by surprise in the early ‘60s with the introduction of the shotgun. But a shot at the Conference Championship will have to wait until 1970, when John Brodie guides the team to the first of three in a row. Each time, though, they lose to Dallas in the playoffs.

That changes in the ’81 NFC Championship game. Down 27-21 to the Cowboys with 4:54 left in the game, the Niners take over the ball on their own 11. Thirteen plays later, Dwight Clark makes “The Catch.” Dallas catches the first flight home, and the Niners go on to victory two weeks later in Super Bowl XVI.

1984. One of the most remarkable seasons by any NFL team. The Niners go 18-1, with playoff victories over New York, Chicago, and then Miami in Super Bowl XIX.

The game ball could go to only one person. Coach Bill Walsh.
Crown Zellerbach             
1985 Art Direction: Sam Woods