Once proud, confident, and eternally optimistic, these self-proclaimed experts find themselves struggling for identity in a brave new world. Indeed, given the newfound eco-consciousness of their audience, they are almost shunned. And yet some of them persevere. Consummate storytellers, they are ever aware of the persuasive power of narrative and image, not only to touch their readers, but, as importantly, to be touched by them — literally. Oh, and the fact that they happen to be fewer in number? That makes them even more special.