We now return control of your television to you.
The TiVolution of television.
Back in the twentieth century, when TV was still in its technological infancy, there were two realities for television viewers: either they didnít have enough programming choices, or they had too many. In either case, what they didnít have was control.
Think about it. For almost forty years, the only available programs were those that the three broadcast networks had to offer. And then, in an explosion of content made possible largely by the introduction of cable, the television industry added hundreds of new channels, better (and worse) programs, and more targeted entertainment.
Presented with this new abundance of riches — a menu of thousands of program options daily — what was the late twentieth-century citizen to do? How could it be possible to fit an inconvenient, overloaded, must-watch TV schedule into an extremely busy lifestyle?
Welcome to the future. Available today.
By offering an entirely new and wider spectrum of choices — and by managing and delivering it efficiently — the TiVo Service literally changes the way viewers experience their old friend, the TV.
Thatís because the TiVo Service puts television viewers back in total control. Whether enjoyed by a soccer parent with job and family responsibilities to juggle, a busy professional with no room for events that donít fit into a tight schedule, or merely someone with more free time to watch TV, TiVo turns the tables on the way life used to be.
Put simply, TiVo gives viewers the choice and convenience that allow them to watch what they want, when they want it — regardless of the kind of TV delivery system they have: cable, antenna, or satellite. The result is a truly lifestyle-altering experience, in which people are in control of their entertainment habits, instead of the other way around. Just what one would expect of true, 21st-century TV technology.
When you add it all up, itís more than just the personalization of TV.
Itís the complete TiVolution of television.