No data sheets here. These are the Golden Boys of commercial communication. Groupies! Paparazzi! Caterers! (Clio, anyone?) Threatened by competition from new and more fluid social voices, these pampered rock stars realize only too well that the white-hot kliegs of consumer attention are burning down upon them — so they know they’d better deliver. The audience, after all, leaves the theater as soon as the show is over, and it’s doubtful they would come back to see the performance again. Unless, of course, the boys have made an impression.